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persona
olivia yang
confident
family-oriented
ambitious
work-life balance enthusiast
Olivia is a 27 year old marketing executive. Her company has recently adopted a hybrid working arrangement which allows her to work from home 2 - 3 times every alternate week.
demographics
Family: Single child, lives with her parents
Location: Singapore
Interests: Photography, clubbing, makeup
frustrations
As much as she enjoys working from home, she finds it frustrating whenever she has to work over time due to missed messages or lack of coordination within the team. She often finds herself working past 7pm and having to eat lunch while rushing work.
goals
She hopes to eventually be able to work fully remotely, bonus point if she gets to be boss of her own company.
storyboard
painful journey
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scene 1
Olivia wakes up early get ready for work. After washing up, she made herself a cup of coffee. She thought it’s so good work at home, don't need to crowd transportation today, she opened her laptop and attended the morning meeting. . .
scene 2
The meeting finally ends, and Olivia continues to work in silence and isolation. Can not face-to-face conversations and discussions with colleagues in the office made her feel a little lonely and lost. Later, Olivia and her colleague call to discuss work. They chatted a lot, but Olivia felt it was a little difficult to communicate and can not fully understand each other's meaning. she sighed, thinking it would be much easier to talk face-to-face. This makes their work a bit slower.
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Disconnection
Dull WFH experience
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No work-life balance
scene 3
Olivia is afraid of not being able to meet deadlines, so she has to eat and work at lunchtime to catch up. Olivia has some problems on completing the proposal, but she needs to get it to the client as soon as possible.
scene 4
Olivia plan to ask colleagues in the same project for help at first, but no one responded to her message, she thought they may all be busy with their work, she was a little frustrated. So she had to message her supervisor to get feedback on how to improve. However, her supervisor did not appear to have noticed her message, resulting in a delay in submitting it to the client.
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Disconnection
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scene 5
Time has passed, Olivia has finally completed her tasks, and it's time to leave the screen and enjoy her evening. She stretched with satisfaction, happily packed her things, cleared the table. Suddenly, a text message notification from her boss appeared. He asked her to make changes to the proposal she sent him earlier at the end of the day. She stomped and mumbled angrily as she looked forward to dinner with her friends. She had to sit back in her seat and get back to work.
No work-life balance
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